How Automated Email
& SMS Marketing Works
Turn website visitors into leads, nurture potential customers, and stay connected with the people who already buy from you.
80Twenty Connect builds automated marketing systems that capture contacts, guide prospects toward a purchase, and encourage repeat business.
Building an Automated Customer Communication System
80Twenty Connect helps businesses capture potential customers, nurture leads, and stay connected with existing customers through automated email and SMS marketing. Our process is designed to be simple, strategic, and easy for your business to maintain.
Step 1: Discovery and Strategy
Every business has different goals, customers, and marketing challenges.
We start by learning about your business, including:
- your products or services
- how customers currently find you
- how you communicate with customers today
- the types of promotions or campaigns that work best for your industry
From there we develop a communication strategy that fits your business.
Step 2: CRM and Contact Setup
Next, we organize your customer data and contact capture systems.
This may include:
- integrating your website forms
- importing existing contact lists
- setting up lead capture tools
- connecting your CRM platform
This step ensures that potential customers and existing clients are properly stored and organized.
Step 3: Lead Capture Systems
Once the foundation is in place, we implement systems that help capture contact information from potential customers.
These may include:
- website signup forms
- lead magnets or offers
- landing pages
- integrations with social media campaigns
Instead of losing visitors when they leave your website, you begin building a list of interested prospects.
Step 4: Automated Email and SMS Sequences
After contacts enter your system, automated messaging sequences begin communicating with them.
These sequences may include:
- welcome messages
- follow-up messages for inquiries
- helpful information or tips
- promotional offers
These messages help build trust and keep your business visible while prospects decide when to buy.
Step 5: Ongoing Campaigns
In addition to automated sequences, we create regular campaigns to keep your audience engaged.
Examples include:
- newsletters
- seasonal promotions
- event announcements
- product or service updates
These campaigns help maintain relationships with both prospects and existing customers.
Step 6: Optimization and Growth
Marketing systems improve over time as you learn what resonates with your audience.
We monitor performance and adjust campaigns based on:
- open rates
- click-through rates
- engagement levels
- customer responses
This allows your marketing system to continuously improve.
What Your Business Needs to Provide
To get started, most businesses simply need:
- access to their website
- existing contact lists (if available)
- basic information about their services or promotions
- occasional input on campaign ideas
We handle the technical setup and campaign management.
What You Receive
With 80Twenty Connect, your business receives a structured contact database, automated email and SMS marketing campaigns, ongoing promotional campaigns, CRM integration, and campaign performance insights.
The goal is to create a system that keeps your business connected with both prospects and customers.
Getting Started
If you're interested in implementing an automated customer communication system, the first step is a conversation about your business and goals. From there we can determine the best approach for your marketing strategy.
Request a free consultation to learn more about how 80Twenty Connect works.
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